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Thank you for all the years
of trust in Flow.

Since June 2020 we built extraordinary places, from the Vecht Valley to South Limburg. From 1 November our hotels continue under Fletcher Hotels.

Our story
Six years of Flow the Collection
What began with two hotels on the Vecht grew into seven places with character, across six regions of the Netherlands. Carried by hundreds of colleagues and countless guests.
1,000,000+
Guests
350
Colleagues
288
Rooms
7
Hotels
The story

Six years, seven hotels.

A journey along the Vecht, the Hondsrug, the Berkel, the Dinkel, the Meuse and the Limburg hills.

The beginning, on the Vecht
Chapter 01 · Ommen
2020

The beginning, on the Vecht

June 2020, in the middle of the covid year. While hospitality was locked down, we began. With Hotel de Zon and Hotel Paping in Ommen, and from the start also Landgoed Het Laer and Restaurant Hooge Graven by the golf club. Places on the Vecht with one idea: hospitality with character, surrounded by nature.

Hotel de ZonHotel PapingLandgoed Het LaerHooge Graven
Lochem, between the Berkel and the Lochemse Berg
Chapter 02 · Achterhoek
Lochem

Lochem, between the Berkel and the Lochemse Berg

Hof van Gelre in Lochem: a hotel hidden in the greenery, with a swimming pool and Restaurant Aurora.

Hof van GelreRestaurant AuroraAchterhoek
Odoorn, on the Hondsrug
Chapter 03 · Drenthe
Odoorn

Odoorn, on the Hondsrug

A year later De Oringer Marke follows, on the village square of Odoorn. Drenthe's cycling hotel, on the Hunebed Highway, with its own bowling alley.

De Oringer MarkeBowlingDrenthe
Ootmarsum, an art town with a Burgundian heart
Chapter 04 · Twente
2024

Ootmarsum, an art town with a Burgundian heart

On 1 June 2024 Hotel de Landmarke joins, among the hills of Twente. With Restaurant De Commanderie and a terrace overlooking the rolling landscape.

Hotel de LandmarkeDe CommanderieTwente
De Kelders van Jan-Dio
Chapter 05 · Wine
2024

De Kelders van Jan-Dio

In 2024 our collaboration begins with wine merchant De Kelders van Jan-Dio, with the deeply passionate Floris and Pascal. Their wines have graced the tables of our restaurants ever since.

dekelders.nl

De Kelders van Jan-DioFlorisPascal
Waking up on the Meuse
Chapter 06 · Land of Meuse and Waal
On the Meuse

Waking up on the Meuse

Hotel Hoogeerd in Niftrik, with the water at the doorstep, its own jetty and the ferry to Ravenstein around the corner.

Hotel HoogeerdNiftrik
Winselerhof, a national monument
Chapter 07 · South Limburg
2025

Winselerhof, a national monument

On 1 August 2025 we take over Winselerhof from the Oostwegel Collection. A sixteenth-century manor farm in Landgraaf, with its own vineyard, Restaurant Pirandello and Luigi's in the vaulted cellar.

Pirandello is in the Michelin guide and holds 13 points from Gault&Millau. Winselerhof carries Green Key Gold.

Michelin-selectedGault&Millau 13Green Key Gold
Brasserie Bresson, French on the Vecht
Chapter 08 · Ommen
2026

Brasserie Bresson, French on the Vecht

In spring 2026 Brasserie Bresson opens at Hotel de Zon: a French brasserie with a terrace on the river Vecht. Concept, creative direction and renovation were created together with Elevating Hospitality.

Brasserie BressonHotel de ZonElevating Hospitality
Restaurant Pirandello
Restaurant Pirandello
Brouwerij 't Laer
Brouwerij 't Laer
Patisserie Van Kris
Patisserie Van Kris
Chapter 09 · More than hotels
At the table

Restaurants, beer, wine and sweets

Brasserie Bresson on the Vecht, Restaurant Vonck, Aurora in Lochem, De Commanderie in Ootmarsum, and Pirandello and Luigi's at Winselerhof. With our own beer from Brouwerij 't Laer, wines from De Kelders van Jan-Dio and the coconut macaroons of Patisserie Van Kris.

8 restaurantsBrouwerij 't LaerDe KeldersVan Kris
Chapter 10 · The brand
Feel free, just Flow.

One recognisable Flow, in which every place stays true to itself. Not selling rooms, but letting you feel why you want to be right here: with nature, the region, local products and the people around you.

AttentionWe see you.
PrideWe're all in.
ConnectionTogether we make the difference.
DaringWe dare. We choose. We do.
ProgressA little better every day.
ResponsibilityWe see what's needed.

Brand identity in collaboration with Studio Construct. Website (June 2026) by Wolff Design.

Chapter 11 · A new chapter
1 November 2026

Our seven hotels continue under Fletcher Hotels, with the same teams on location. The places remain, and so does the hospitality.

Awarded on 31 October 2026

The Flow Awards

Six years, six winners. And the winners are…

Favourite guest
John
Most sociable colleague
Michelle
Favourite wedding couple
Manisha and Jacob
Best dish
Quail in vine leaf by William
Best drink
Our own Laer Bockbier
Best sweet
Coconut macaroon by Kris
Flow gift voucher

Still have a gift voucher? You get your money back.

From 1 November, Flow gift vouchers can no longer be used at the hotels. We refund the full amount within 14 days of your request.

Another question?
Staying and reservations

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For new bookings, your existing reservation and questions about your stay: fletcher.nl.

Gift vouchers and other questions

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Thanks to all guests, colleagues and partners who made this possible. It was our honour.

Patrick Wolffenbutteland the entire Flow team